How to write a Business Plan

Understand your roadmap to success

2 min read

Understand how to create a business plan

A solid business plan is a neccessary foundation for any company. Whether you are creating a plan for internal purposes or to secure funding or investment, we'll take you through everything you need to know.

In the article we will cover;

  • What a business plan is
  • Why you need a business plan
  • What you should include in a business plan
  • Tips for writing an effective business plan
Business Plan

What is a business plan?

A business plan is a descriptive, strategic document which communicates the core mission, goals, and objectives of your business, and details how you aim to achieve them. It encapsulates key research pertaining to your target market, key competitors and financial projections.

Your business plan is a written roadmap detailing your operational, financial and marketing strategies.

A business plan is equally important for existing businesses as it is for new start-ups.

Every company should have one, and it should be reviewed periodically to monitor the achievement of goals and any adaptations required.


Why do I need a business plan?

Every business should have a plan

A business plan provides you with a focused point of reference for your company strategy and progression, both short and long term. It keeps business owners on the same page, and enables your key company decision makers to evaluate the direction of the business over time.

It will also assist you in forecasting business demands, potential challenges and changes within your industry in the future.

This critical document is also a key tool in securing investment or funding, communicating to potential parties the status, direction, and forecast of your business.


What should I include in my business plan?

A well-written business plan should be tailored to purpose.

Depending on if it is being used as an internal strategy guide or to secure start-up or growth funding, there may be differences in how you construct your document. In this guide, we will take you through the most common sections relevant to your business plan and how to create them.

A business plan includes;

  • Executive Summary
  • Company Overview
  • Business Opportunity
  • Business Goals & Objectives
  • Target Audience
  • Competitor Research
  • Industry Scope
  • Marketing Plan
  • Business Financials



Need help writing your business plan?

Go to our Web Rocket - Digital Marketing Guide, where you can take advantage of our FREE Business Plan Course.

This step-by-step guide will take you through each section of your business plan with examples, templates and useful hints and tips to help you create the perfect document.

And it's completely free!

Get Started

Kieran Watman

Kieran Watman

Director at Watman & Worth Web

At Watman & Worth Web Ltd, we are constantly researching and learning more about the digital marketing world.

I love putting together all of this information to help the businesses we work with to use the full potential of the online landscape to make their website thrive.


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