Digital Marketing help and advice for those looking to promote their website

Here in the Watman & Worth Digital Marketing Blog you can keep up to date with Google News, Social Media guides, SEO news and advice and everything to do with web design and development.

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If you're here for a read, then check out our articles below, or choose a category if you're looking for something specific.

 
SEO Checklist - Your 5 factor guide to optimising your website

SEO Checklist - Your 5 factor guide to optimising your website

Check out our simple checklist for managing your website SEO. A great guide for beginners and a fantastic resource for day to day website optimisation.

03/03/2022
How to make a website plan for your digital marketing strategy

How to make a website plan for your digital marketing strategy

A website plan details the core goals of your website and what you aim to achieve. Learn to create a breakdown of key pages, architecture, and key functions of your website.

23/02/2022
How to create a digital marketing strategy

How to create a digital marketing strategy

Learn how to create a digital marketing strategy. An overview of what you want to achieve from your online presence, and a guiding roadmap for how you are going to achieve it.

21/02/2022
How to make a website brief | Web Rocket

Creating your Website Brief - Guide

A website brief is a comprehensive document designed to detail the requirements of a website development project. It is an essential tool for communicating the expectations and goals of your website and ensuring an effective collaboration with your developer.

02/02/2022
How to create an SEO Strategy

How to create an SEO Strategy

Check out our simple checklist for managing your website SEO. A great guide for beginners and a fantastic resource for day to day website optimisation.

17/01/2022
What is SEO and how do Search Engines work?

What is SEO and how do Search Engines work?

Understand what SEO is all about and what needs to be done to optimise your website and perform well in search results.

17/01/2022
How to do Keyword Research for your website

How to do Keyword Research for your website

Understand how to research and work with keywords, and how to implement them into your website to help rank higher in search results.

07/01/2022
Conduct an Industry Analysis for your business

Conduct an Industry Analysis for your business

Understand the direction of your industry and factors which affect it. Research the current climate of your industry, consumer needs and requirements, and general challenges facing the market.

01/11/2021
How to do a SWOT Analysis for your business

How to do a SWOT Analysis for your business

Learn how to do a SWOT analysis  (Strengths, Weaknesses, Opportunities, and Threats). This simple technique for assessing these four key aspects of your business is highly beneficial to the direction and growth of your company.

01/11/2021
How to conduct competitor research for your business

How to conduct competitor research for your business

Understand the importance of competitor research and how to utilise it for your business.

22/10/2021
How to research the target audience for your business

How to research the target audience for your business

Before you launch any sort of marketing campaign or website, it is crucial to establish who you are communicating with. Learn how to identify your target audience.

21/09/2021
Hiring a Web Designer - 5 Easy Steps to find the right developer for you

Hiring a Web Designer - 5 Easy Steps to find the right developer for you

Let’s face it, hiring a web designer can be a minefield. In this article, we’ll take you through the process of finding the right developer for you and how to prepare for your project.

21/09/2021
How to identify and set effective Business Goals

How to identify and set effective Business Goals

A critical part of your digital marketing plan is establishing clearly defined, quantifiable goals. You should think about exactly what you are looking to achieve from your digital marketing and assign goals that reflect this, which are measurable.

21/09/2021
How to write an effective company overview

How to write an effective company overview

Your company overview is a key piece of content that will be used for multiple purposes, both promotional and in-house. It should be short, concise, and descriptive, giving people an insight into who you are, what you do and how you do it.

21/09/2021
Digital Marketing Team - Key Roles & Responsibilities

Digital Marketing Team - Key Roles & Responsibilities

Understand the key roles, skill & responsibilities of a digital marketing team. The key people involved in planning, executing and managing your online marketing promotional campaigns.

06/09/2021
Can Holding An Event Have Any SEO Benefit For A Business?

Can Holding An Event Have Any SEO Benefit For A Business?

If you are running a business in this day and age, you probably already know the importance of having a strong digital presence. But this does not stop with having a visually attractive website and social media pages, you also have to make sure people can find you.

06/08/2021
Blogging for SEO: How to optimise online content

Blogging for SEO: How to optimise online content

We’ve all heard about the benefits of blogging and using SEO to help online content stand out from the crowd, but what does SEO actually mean? And how can we use it when writing blog articles?

06/08/2021