Stage 1

Website Training

Learning to manage your website & content

Having complete control over your website is essential to maintaining a successful online presence.

You must be able to add new content such as news, blogs, and articles. You must have the ability to keep company and service information up to date. For ecommerce websites, you will need to be able to update products, pricing, and offers.

Ensuring you have a confident grasp on how to manage your website is important to the running of your business. In this section of the Web Rocket, we will teach you how to manage the content on your website.

The tutorials are designed for the EOS CMS. Whilst the key editing requirements will be the same for any website, the methods will differ between other platforms. If your current website is built on a different platform, you will have specific guides for your admin area from your developer.

For those of you not currently using the EOS CMS, you should be ;)

Website Training includes;

  • Introduction to your website admin area
  • Updating key company information
  • Creating and editing pages
  • Managing products and categories
  • Managing shipping and delivery information
  • Managing user accounts
  • Orders and reporting on your website
  • Discount codes and other ecommerce features
  • SEO management
  • Website training sessions

 

0/13
 
You have not yet completed this step. Keep going! ;)

Get a FREE Website Quote

Learning how to manage your website - Let's get started!

So you've had a fantastic new website built? It looks amazing, it works great, and is soon ready to be launched to your adoring public. Now you need to drive that machine to success!

Your website is one of your most important tools for your digital marketing. So knowing how to use, update and manage it is critical. You should have complete control over your website via a Content Management System. In this stage of the Web Rocket, we are going to take you through the fundamentals of managing your website using the EOS CMS. This is the website software, developed here at Watman Worth Web, on which we build all of our clients' websites and systems.

EOS is completely browser based, meaning you can edit your website from anywhere, at any time, with no need for software downloads or updates.

We recommend taking a look over the EOS Feature Overviews before we get stuck in.

Please make your way through the stages of this guide to fully understand your admin dashboard, where and how to edit the various sections of your website, and using our training department to find useful resources and information.

Login to access your account

Please log in or create your Web Rocket account to access your resources and downloads. Once logged in, you will be able to view and download all resources and save your progress through the Digital Marketing Guide.

 
Step 1 - Log in to your website admin area

Let's log into your EOS website admin and explore the dashboard

Your EOS admin dashboard is where you will find all the controls to edit and update your website. You can log on from any browser at any time, update your content and publish it live to your website.

Your website developer will provide you with the link through which you can access your admin. They will set up a username and password for you to log in.

You can follow the instructions to log in to your website here.

Then you should take a tour of the dashboard here.

Once you have familiarised yourself with the admin dashboard, we can start looking at how to update and edit information and content across your website.

Let's start with confirming your company information. During your website build, your developer would have entered your relevant company details such as email, telephone number, address, and social media channels. These are the details that will be present on the website.

Check out this guide for updating your company information.

Once you have checked your company information, let's move on to look at the content editor.

 

EOS Admin Area Login

Introduction to EOS CMS

 
Step 2 - Using the Website Content Editors

What you see is what you get (WYSIWYG) with EOS

Wherever you come to edit content on your website in EOS, you will be using a simple content editor that allows you to format your text and upload images into your pages.

The CKEditor that you will be using has a similar feel to the likes of MS Office and various email editors that you may have used to format your content. It's nice and simple to use, and not overcrowded with endless buttons that will never be used!

This editor is the featured tool across all of your pages, products, categories, articles and more.

You can insert images, links, create lists and format text through one easy interface.

You can take a look at the content editor guide here to get a feel for how it all works.

Once you are happy with the overall features of using the editor, we will move on to creating and editing your pages.

 

 
Step 3 - Create / Edit Website Pages

Managing information & service based pages on your website

Your custom pages are a flexible tool on your website, allowing you to create service or information based showcases of text, images and interactive features, such as forms and downloads.

Using your EOS system, you can create an unlimited number of pages, and add these to your website menus as required to allow your users to navigate to them easily.

Each page has its own SEO controls, allowing you to target the page title and contents to specific keywords, and reach the people who are looking for your services.

Refer back to your website plan and sitemap to familiarise yourself with the types of pages you will require, and keep in mind the keywords they are targeted towards.

This section will teach you how to create, edit and manage your custom pages, and what features are available for use in your layouts and templates.

 

 

Manage and update your website pages

Custom Page Resources

 
Step 4 - Category Management

Keep your content organised, so customers can browse with ease.

In your EOS content management system you can create categories with which to organise your pages, products, news, blogs, and collation listings.

This allows you to add browsing sections to your website where users will view only the items you assign, giving them relevant areas to find what they are looking for.

It's important to categorise your content effectively for a positive user experience, and can also be beneficial for SEO purposes to group related content all within one area.

A key example of this would be a clothing retail website which groups items into "tops", "trousers", "shoes", and "hats". This is applicable to many types of content and should be a part of your website plan and sitemap.

This section takes you through how to create, edit and manage your website categories.

 

 

Category Management

Category Resources

 
Step 5 - Product Management

Managing your ecommerce product database

In your EOS CMS, managing your products couldn't be easier. You can browse, search, view, edit and delete all of your products through one easy to navigate hub.

Your products can make use of a series of ecommerce features, including;

  • Product Options
  • Bulk Buy Discounts
  • Stock Control
  • Product Reviews
  • Related & Recommended Items
  • Q & A Controls

This section will take you through the process of browsing and editing your products. You will also find specific information detailing how to use additional ecommerce tools and features in this area.

 
Step 6 - Listing & Article Management

Manage News, Blogs, Listings, and more.

Through your EOS website admin area, you have the ability to add, manage and edit any number of content types.

Your website may utilise a news feed, blog posts, directory entries, and listings.

These types of publications are a fantastic way of generating new, relevant content for your website to increase traffic and provide a comprehensive user experience.

As part of your Digital Marketing Plan, you will have prepared a selection of content that will be used to publish on your website and be shared across your social media channels.

This section will take you through the process of editing these types of listings and give you an overview of the types of features you may find present in these sections.

We recommend that you explore the Content Management section of the training department to understand the various listing types.

 

Blog Management

Listing Resources

 
Step 7 - Website Menus

Mange your website menus to provide simple and easy navigation

As you produce content pages, categories and listings, you will want to make these accessible to your website visitors.

Typically, your website will have a main navigation menu and footer menus. You may have sidebars, secondary menus and mobile specific menus, depending on your website design.

Once you create your content, you will need to add these pages to your website menus.

We recommend that you refer back to the sitemap and structure outlined in your Digital Marketing Plan to ensure that you tier and organise your website menus accordingly.

This section will take you through the process of adding your pages, categories, and content to your menus.

 

Website Navigation

Navigation Resources

 
Step 8 - Online Forms & Email Templates

Create online forms and manage your website email settings

Your website will have an online contact form, and may have additional enquiry/data-capture forms which will be used for visitors to submit information directly to you.

Through your admin area, you can manage these forms and the email templates that will be used to trigger automated responses and notification to your users.

Ecommerce websites will also use these auto-emails for order confirmations and status updates.

This section details how to manage your online forms.

You will also find guidance on how to update and edit your email settings and templates in the Training Department - Emails.

 
Step 9 - User Management

Manage all of your users in one simple hub

Your user management section is where you are able to browse, create, edit, delete or assume the user accounts on your website. Through this area you can manage both administrator and customer accounts.

  • Administrator accounts have access to edit your website.
  • Normal user accounts are front end accounts only. These accounts store your customer details, purchase history and information.

In this section you will learn how to manage these "User Accounts".

You also have the ability to check blocked IPs, set permissions for your admin users and view information about the activity of users on your website. To explore the different features and tools available, visit the Training Department - User Management.

 

Website User Management

User Management Resources

 
Step 10 - Orders & Reporting

Manage your ecommerce orders, and generate sales, stock and order reports

Order Management

Through your EOS Order Management Hub, you will be able to track all of your online orders, and update the status and customer details as needed.

Learn about the process by visiting - Training Department - Website Order Management

Reporting

To give you an insight into your website data, and to help with accounting and product management, your system has a number of reporting tools.

  • You can generate reported based on your orders, stock levels, discount code usage, and sales.
  • If you have a Search facility on your website, you can also run reports on its usage, most popular terms and internal site behaviour.
  • You can run reports on user form submissions, to view the data from your contact/enquiry forms.

To learn more about your on-site reporting tools, visit - Training Department - Reporting

 

Orders and Reporting

Orders & Reports Resources

 
Step 11 - System Settings

Manage your system settings and additional ecommerce configuration

Through your EOS admin area, you can also manage all of your basic system settings such as;

  • Domain Settings & SSL
  • Website Redirects & 404-Page Settings
  • Cookies Settings
  • Holding Page
  • Payment Gateway Configuration

 

In most instances, these settings will be completed by your developer ready for the website launch. However, it's always recommended for you to have a full understanding of your system settings, should you ever need to update any of the information or preferences.

To learn more about your system settings, we recommend you visit - Training Department - System Settings

 

System Settings

System Settings Resources

 
Step 12 - SEO Management

Perfectly optimise your website & content for search engines

SEO is a crucial part of getting your website ranking in search engines effectively. We highly recommend that you gain a full understanding of SEO through the earlier sections of the Web Rocket, including your Digital Marketing Plan, and Content and SEO sections.

Once you are happy with your understanding of SEO, you should visit - Training Department - SEO Management

This area will give you a full understanding of the SEO Settings within your website, and how to use the SEO Overrides on your content pages, products, and categories to optimise your content for search engines.

You should also refer to the Content & SEO section of the Web Rocket for advice on how to write content which is well optimised.

 

SEO Management

SEO Resources

 
Step 13 - Website Training Session

Time for some 1-to-1 training

Now that you have been through the basics, let's have a chat through any questions you may have and look through the system together.

Book your Training Session

You may have some specific tools in your website, or be using features differently, so let's take a look through together in person or on a zoom / telephone call. In your training session, we will log into the admin together and cement your knowledge of your website.

Speak to your developer to book your training session and discuss the next steps of your website launch.

Training Department

You will always find updated help and resources in the Training Department

And if you're having problems or need a little refresher, you can always contact us direct or drop us a Support Request

 

Website Training Session

Training Resources

 
 

Your very own FREE Digital Marketing Checklist

Are you a new start-up, looking to prepare for your digital marketing journey? Or an existing business ready to review and improve your current online presence?

We bring you Web Rocket. An interactive, step by step resource, guiding you through your digital marketing process. This FREE online resource is a collaborative project brought to you by industry professionals, sharing expertise in their relevant fields.

Web Rocket covers every aspect of your Digital Marketing, from preparing your business and branding, to building your website, implementing SEO, and planning your content and social media strategy. We also look at Search Engine Marketing, website analytics, email marketing and much more.

We take you through the process with your personal check list, reading lists, guides and downloadable resources in which you can save your progress as you complete each stage. Web Rocket ensures you cover everything you need to know when getting ready to launch a new business or review your existing presence.

 

Web Rocket will be launching November 2021 - if you would like to pre-register for the course, please enter your details below and we will email you when your free account is ready to access.

 

Agree to Terms / Privacy Policy

webrocketicon.jpg

Get a FREE website quote today

Web Rocket Collage

Course Contents

Here you will find a brief overview of what to expect from each stage of the Web Rocket. Each stage has a series of modules which you can follow through to completion, tracking your progress along the way. Once logged in, you will be able to use this area to view your progress overviews, visit your stage action lists and complete your modules.

Get involved

If you have skills and expertise in the areas covered in the course, we always welcome new contributors to enhance our reader's experience. The digital marketing landscape is vast, and covers everything from web design, social media and SEO, to photography, printing, and PR. Our readers not only need informative content, but they also will benefit from reliable contacts across the industry. That's where you come in!

Become a contributor

Do you have expertise in Branding, Design, and Online Promotion? Perhaps a keen understanding of SEO, Content Creation or Search Engine Marketing?
 

Share your expertise

Why not share your knowledge as a featured expert in your field? We will publish your articles, resources, and guides as part of the Web Rocket course for the benefit of our readers.

Key Areas

  • Branding & Design
  • Web Development
  • SEO
  • Content Production & Marketing
  • Social Media
  • Photography & Videography
  • Search Engine Marketing
  • Google Analytics & Campaign Management

As a contributor…

You will be credited for each article, resource, or guide that is published in the Web Rocket Free Digital Marketing Guide.

You will also have your own Author Profile promoting your business & services, along with a link to your website/portfolio.

If you are interested in becoming a contributor, please click below to submit your details.

Become a contributor