Understanding the key parts of an SEO Campaign

Kieran Watman
06/08/2021
 
 

A successful SEO Campaign is one that is researched, planned and implemented in accordance with search engine guidelines but more importantly with your demographic in mind.

With search engines such as Google and Bing becoming more intuitive and more successful at delivering relevant, useful content to users it is imperative that your digital marketing plan is well rounded, structurally sound and that you optimise your entire online presence, not just your keywords.

The aim of an SEO Campaign is to offer a complete solution that will strengthen your online presence and search engine rankings for the long run providing a solid foundation using entirely ethical and compliant SEO techniques.

All projects involve an extensive and ongoing diagnosis and review process to track and monitor the requirements of the campaign. 

Remember when considering your SEO Campaign, the work carried out has a direct and lasting effect on your domain and search engine rankings. Cheap/low quality SEO is always more costly in the long run and often damaging to your business.  Be sure, when discussing your SEO Campaign to ask the right questions and know what answers you should be getting from a good SEO Agency.


A good SEO campaign should address each of these key areas;

Set up, Diagnostic & Analysis

This includes a full SEO and Website Audit to determine and prioritise issues to be addressed. Keyword research, competitor analysis and technical diagnostics should be actioned as well as link profile assessment and brand reputation tracking.


Technical Optimisation

This time is dedicated optimising meta data, identifying and rectifying technical issues in website and content structure and most importantly, ensuring all relevant content is accessable to search engines.


Content Optimisation

In conjunction with chosen keywords the purpose of content optimisation is to ensure the relevant signals are present within your content so that both users and search engines understand the focus of the content.


Link Sourcing, Directory Citations & Implementation

Building and maintaining your link profile and web citations with relevant, meaningful references and growing your brand exposure.


Full Report and Audit Updates

Understand the progress and monitor your rankings, improvements and traffic with a full monthly report.



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