Onsite SEO Tools

The CMS automatically optimises every new page you create! Not only this, but it firmly puts you in control of each element of the on-site optimisation. Some basic features are shown below:

 

  • Sitemap Manager (automatic and customisable)
  • XML Index
  • Image XML (enhance Google Image index)
  • News XML (designed for news publishers)
  • Page XML (includes Priority, ChangeFreq etc)
  • Automatic HTML sitemap, with customisable inclusions
  • Meta Template Manager (intelligent, automatic with comprehensive overrides):
  • H1-3 defaults, per module, with override
  • Title Element defaults, per module, with override
  • Meta Description defaults, per module, with override
  • Meta Keywords defaults, per module, with override
  • Website Redirect Module
  • 301, 302, 303 etc and canonical URL’s
  • Website Verification Manager
  • Meta Verification for Google, Bing, Yahoo
  • File verification for Google, Bing, Yahoo
  • Fully customisable Google friendly URL’s
  • Auto image alt tags with override
  • Auto link title with override
  • Automatic HTML5 Tags (rel=prev etc)
  • Auto meta keywords, per page, with override
  • Auto Title Element, per page, with override
  • Auto Meta description, per page, with override
  • Auto image optimisation
  • Auto canonicalisation
  • Auto-generated breadcrumbs
  • Dedicated Analytics integration
  • Adwords Conversion Tracking ready
  • Affiliate Tracking ready
  • Optimised internal search results
  • Dynamic Robots.txt with override


The Search Engines

Understanding what makes the search engines tick is paramount to long term search engine success. These days the only search engines worth worrying about are Google, Yahoo! and Bing, as between them they cover over 90% of the current search market. Our team of experts have been working on achieving 1 page search engine results since before Google was a major player, and when Yahoo! was only a directory that you had to pay to be listed on.


Website Structure

The structure of a website is fundamental to high search engine rankings.

Many off-the-shelf, open source ecommerce (OS Commerce, Zen Cart and Joomla) and content management solutions do not have the necessary site structure required to achieve high search engine results without the need for major modifications.

Such modifications can, in turn, compromise the website’s security and data security compliance. The CMS structure takes account of the search engines’ requirements, without introducing security flaws.

 

Remember that if your new website system fails data security standards, you can be fined by credit card merchant providers even if you do not take payments directly on your website. Therefore ensuring that the foundations and website structure is correct before the project is started is paramount.


Meta Elements

The CMS allows direct access to Meta Elements on a per page/product basis. Or you can switch it to automactic mode and  this will ensure that all the correct Meta tag headings are in place.


Heading Tags

Heading tags inform search engines and web browsers what the heading for any part of the web page is. The CMS utilises heading tags to ensure correct page targeting for Search Engine Optimisation and allows for them to be edited through the control panel of your website system.


URL re-writes

Every page has its URL manually optimised to get the most out of search engine scoring.


Breadcrumbs

Part of Google’s scoring system analyses the effectiveness of web page navigation, without the need to press the back button on the web browser. The CMS has breadcrumb technology in-built, although it is quite easy to remove it due to design requirements. We strongly recommend that these are kept on the site; not only of the Search Engine Optimisation advantages, but also for enhanced usability.


XML Sitemaps

Several years ago all of the major international search engines convened and agreed on a standard format in which they could all be notified of new web pages, content, and site updates. This international standard was adopted by Google, Yahoo! and Bing and is called an XML sitemap. The CMSi automatically generates an XML sitemap, which incorporates all areas of the website, from products and static pages through to news and press areas.